Founded by Croatian-born, Melbourne-based artist and sound researcher Lucija Ivsic (ŽIVA) in 2019, Cereal Booking evolved from a DIY music agency to a platform focused on in-depth conversations with niche and migrant artists based in Melbourne. Today, Cereal Booking centres around creating meaningful content, including the Cereal Music Talks x ŽIVA podcast, a monthly newsletter, and an annual printed fanzine. Through honest discussions and storytelling, Cereal Booking explores the complexities of creative careers, success, and challenges in the music industry.